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The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

ISBN: 978-0-470-42090-4
Paperback
288 pages
March 2009
List Price: US $22.95
Government Price: US $11.70
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The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing (0470420901) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Heather Lutze is a nationally recognized Internet marketing speaker and consultant on search strategies. She has more than ten years of hands-on management experience in pay per click, search engine optimization, and landing page testing. She is also the founder of Lutze Consulting, a search marketing agency that helps companies improve their results and increase sales through paid search and organic search optimization.

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