World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your StoriesISBN: 978-0-470-39500-4
Hardcover
208 pages
March 2009
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"Scott’s book offers a number of methods and approaches that
various businesses can use to start an online ‘wave’ of
interest in their company or their offering. Much of the advice is
applicable to even the smallest growing business looking to tap
into today’s marketing trends."—Fuel Magazine
"Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a ‘World Wide Rave’.—Miami Herald
"Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."—Kansas City Star