Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive AdvantageISBN: 978-0-470-39374-1
Paperback
416 pages
January 2009
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The go-to resource for managers trying to green their businesses, Green to Gold reveals how companies can create lasting value and new revenue by making environmental thinking part of its core business strategy
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Offers a clear path to long-term corporate growth in the face of environmental pressures and responsibilities
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Features case studies and examples from companies such as BP, Toyota, IKEA, Nike, and more
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