The Shift: The Transformation of Today's Marketers into Tomorrow's Growth LeadersISBN: 978-0-470-38838-9
Hardcover
272 pages
May 2009, Jossey-Bass
 This title is out-of-print and not currently available for purchase from this site.
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"Begins a new dialogue in marketing" (Hindu Business Line,
May 28, 2009)
—From the Foreword by Philip Kotler, S.C. Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
"…outlines a marketer's 5-step plan to becoming a growth catalyst" (The Advertiser, July 1, 2009).
"The Shift is a must-read to help marketers and their respective organizations move ahead and thrive."—From the Foreword by Philip Kotler, S.C. Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
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