Retail Business Kit For Dummies, 2nd EditionISBN: 978-0-470-29330-0
Paperback
416 pages
September 2008
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Rick Segel, CSP is an international retail expert and author of 8 books on retailing. Segel is the Online Retail Marketing Expert for Staples.com and is the creator of the highly acclaimed Retail Awards Program in Massachusetts. His weekly column is read by more than 10,000 retailers worldwide.