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Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits

ISBN: 978-0-470-28858-0
Hardcover
288 pages
September 2008
List Price: US $29.95
Government Price: US $15.27
Enter Quantity:   Buy
Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits (0470288582) cover image

Neil Z. Stern is Senior Partner at McMillan| Doolittle, one of America's leading retail consultancies, and an authority on retail trends. He has developed retail strategies for such companies as McDonald's, T-Mobile, Harris Teeter, and Procter & Gamble.

Willard N. Ander is Senior Partner at McMillan| Doolittle. He focuses on retail concept development and assessment and is a frequent speaker at retailing seminars and conferences. He has worked with such clients as Saturn, BP Amoco, Lowe's, and Harley- Davidson.

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