Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the RulesISBN: 978-0-470-27687-7
Hardcover
256 pages
May 2008, Jossey-Bass
|
Game-Changing Strategies explains the reasons behind this
puzzle and presents practical ideas on how established firms could
not only discover new radical business models but also grow them
next to their existing business models. The challenge for
established firms is not the discovery of a new business model?the
real challenge is how to make two business models coexist. This
book offers advice on how established firms can implement
structures and processes that make the new business model less
conflicting and more palatable to the existing business.