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Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

ISBN: 978-0-470-27687-7
Hardcover
256 pages
May 2008, Jossey-Bass
List Price: US $29.95
Government Price: US $15.27
Enter Quantity:   Buy
Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules (0470276878) cover image

Constantinos Markides is professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is also the chairman of the Strategic and International Management (SIM) Department at LBS. He is the author or coauthor of six other books including All the Right Moves, Strategic Thinking for the Next Economy, The Future of the Multinational Company, and Fast Second.

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Julian Birkinshaw (Editor), Sumantra Ghoshal (Editor), Constantinos C. Markides (Editor), John M. Stopford (Editor), George Yip (Editor)
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