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The Credible Company: Communicating with a Skeptical Workforce

ISBN: 978-0-470-27474-3
Hardcover
192 pages
October 2008, Jossey-Bass
List Price: US $53.00
Government Price: US $33.92
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The Credible Company: Communicating with a Skeptical Workforce (0470274743) cover image
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Preface: Why This Book is Important.

Prologue: From Entitlement to Capital Asset.

1. A Morality Tale.

2. Information.

3. Needs on the Job.

4. Face-to-Face.

5. Openness.

6. Research.

7. Marketplace.

8. Strategy.

Epilogue: A Profession at a Crossroads.

Notes.

Acknowledgments.

The Author.

Index.

 

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