Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2nd EditionISBN: 978-0-470-23827-1
Hardcover
368 pages
February 2009
|
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2nd EditionISBN: 978-0-470-23827-1
Hardcover
368 pages
February 2009
|