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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition

Adam Morgan
ISBN: 978-0-470-23827-1
Hardcover
368 pages
March 2009
List Price: US $34.00
Government Price: US $18.36
Enter Quantity:   Buy
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition (0470238275) cover image
Other Available Formats: E-book

 

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