Naming Rights: Legacy Gifts and Corporate MoneyISBN: 978-0-470-23063-3
Hardcover
256 pages
August 2008
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"This book examines the emerging trends around naming rights and
how nonprofits can tap into those changes."
(CausePlanet.org; 12/08)
"Wow, what an interesting book! It has all the makings of a Hollywood movie; famous people, big corporations, legendary universities, money, and philanthropy. Naming Rights is an introductory book about getting your, or your corporation's name on a bench, building, campus, golf event, stadium, in exchange for a fee. I would recommend this book to students who are studying non-profit corporations or philanthropy, to those interested in the field of naming rights, and to anyone who has eclectic reading tastes." (Graziadio Business Report; 1/09)
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