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Naming Rights: Legacy Gifts and Corporate Money

ISBN: 978-0-470-23063-3
Hardcover
256 pages
August 2008
List Price: US $60.00
Government Price: US $38.40
Enter Quantity:   Buy
Naming Rights: Legacy Gifts and Corporate Money (0470230630) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Terry Burton (Vancouver BC) is the President and Founder of Dig In Research, a consultancy providing B2B sales to fundraising professionals of research products and services including his own online database of the Market Values of Naming Rights. He is the author of three books on stewardship and has also published articles at SupportingAdvancement.com, Ezines.com, CASE Currents magazine, and Canadian Fundraiser. Burton is a frequent speaker on naming rights at conferences and seminars (APRA National Conference, Academic Impressions, AHP in Canada, AFP National and local events).
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