Wiley.com
Print this page Share

Differentiate or Die: Survival in Our Era of Killer Competition, 2nd Edition

ISBN: 978-0-470-22339-0
Hardcover
272 pages
March 2008
List Price: US $26.95
Government Price: US $14.79
Enter Quantity:   Buy
Differentiate or Die: Survival in Our Era of Killer Competition, 2nd Edition (0470223391) cover image

JACK TROUT is President of Trout & Partners Ltd. (www.troutandpartners.com), one of the nation???s most prestigious marketing firms with offices in twenty-two countries. He is recognized as a top marketing guru and is the creator of the revolutionary concept of positioning. He is also the coauthor of the bestselling classic Positioning, among many other titles.

STEVE RIVKIN is founder of Rivkin & Associates LLC (www.rivkin.net), a marketing and communication consultancy. He is coauthor of five books on marketing and communication strategy and is a frequent speaker at seminars and conferences around the world.

More By These Authors

Back to Top