The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair PricingISBN: 978-0-470-13909-7
Hardcover
256 pages
January 2008
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Fair pricing is an issue that affects us all, whether we?re
consumers or merchants. Throughout her career, Sarah Maxwell has
seen how pricing practices?across a variety of different areas,
from mobile phones and airline tickets to prescription drugs and
gasoline?impact our everyday lives. Now, with The Price Is
Wrong, Maxwell shares her deepest insights on this issue and
examines both the psychological and sociological basis of fair
pricing.
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