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The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

ISBN: 978-0-470-13909-7
Hardcover
256 pages
January 2008
List Price: US $32.95
Government Price: US $16.80
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The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing (0470139099) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Sarah Maxwell, PhD, is an expert in fair pricing, with both academic and business experience in this field. She is an Associate Professor at Fordham University and is Co-Director of the Fordham Pricing Center. Dr. Maxwell is also Associate Editor of Pricing for the Journal of Product and Brand Management and has written for a variety of publications, including the Journal of Business Research, Journal of Economic Psychology, and the American Journal of Economics and Sociology. Previously, Dr. Maxwell was a vice president of marketing for Aramark and consulted with divisions in Europe and Japan. She has also consulted and taught in several countries including India, China, and Brazil.
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