Your Portable Empire: How to Make Money Anywhere While Doing What You Love

About the Author x

Foreword: The Most Dangerous Book xi

Preface: The Most Dangerous Book Ever Written xiii

Acknowledgments xix

How to Use this Book xxi

PART ONE How To

Your Playground—Choosing Your Niche 3

Building Your List 11

Automating Your Empire 18

Interview with “Maverick Marketer,” Craig Perrine 22

Easy to Be Hard 44

Mastermind Groups 48

Communicating with Your List 51

The Basics: Introduction to Copywriting 59

Interview with Dr. Joe Vitale 71

Product Creation 87

How to Create Products 96

The Basics: “O’Bryan’s Theorem of Internet Wealth” 108

Burn Rate 111

Joint Ventures 114

Your E-Book Business for Less than $100 119

The Short Course on Internet Marketing 122

Do It! 124

Gold on the Playground 129

Million Dollar Questions 133

Trances, Evil Magicians—and the Counter-Spell 134

Zen and the Art of Internet Marketing 138

On the Back Roads with a Portable Empire 140

Marna’s Story 143

PART TWO Mind-Set of Success

Your Inner Game 147

Feeding Yourself 149

Your Money Thermostat 151

Self-Sabotage Solution 153

Authenticity 155

The Gold Zone 157

How Big Is Your Box? 161

“I’d Rather Fail Big Than Live Small” 164

Failing Up 169

Where Giants Slept 171

The Magic of Un-Framing 175

Un-Framing for Fun and Profit 177

What’s Next? 181

For the Dreamers 183

The Fun Zone 186

All the Success You Can Stand 190

Thin Slicing through the Information Overload Jungle 193

Magical Marketing Tour 197

“Strawberry Fields . . . Nothing Is Real . . . Strawberry Fields Forever” 200

Portable Empire Heads West 203

Kali, the Benevolent Destroyer 206

Bibliography 209

Online Resources 210

The Portable Empire in Seven Steps 211

Your Portable Empire Online 212

Index 213