Space Race: An Inside View of the Future of Communications PlanningISBN: 978-0-470-09451-8
Hardcover
322 pages
January 2006
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“...the only book published by a practitioner to address the
issue of who will take the lead in the new communications planning
world.." (Admap, February 2007)
"This volume is a great read and challenges our current planning ideas". (Brand Strategy, October 2008)
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