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The PDMA ToolBook 3 for New Product Development

Abbie Griffin (Editor), Stephen Somermeyer (Editor)
ISBN: 978-0-470-08923-1
Hardcover
544 pages
September 2007
List Price: US $114.50
Government Price: US $79.31
Enter Quantity:   Buy
The PDMA ToolBook 3 for New Product Development (0470089237) cover image

  • Published in alliance with the Product Development and Management Association (PDMA)
  • Practical cross-functioning coverage of critical success factors in the product development process including metrics, stakeholder values, and risk assessment and planning
  • Third in a series of guidebooks for experienced product development professionals

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