Market Research Best Practice: 30 Visions for the Future

ESOMAR, Peter Mouncey (Editor), Frank Wimmer (Editor)

ISBN: 978-0-470-06527-3

Hardcover

720 pages

April 2007

List Price:	US $125.00
Government Price:	US $80.00
Enter Quantity: Buy

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With 4,500 members in 100 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.

To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice.

All ESOMAR members, as well as their company contact details, are listed in the ESOMAR Directory of members. Members agree to abide by the ICC/ESOMAR International Code of Marketing and Social Research Practice, which has been jointly drafted by ESOMAR and the International Chamber of Commerce and is endorsed by the major national professional bodies around the world.

ESOMAR was founded in 1948.