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Textbook
In Search of a New Logic for Marketing: Foundations of Contemporary TheoryISBN: 978-0-470-06129-9
Paperback
240 pages
March 2008, ©2007
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- World leading author
- Unique collection of papers giving an alternative logic for marketing
- Follows the Nordic School tradition
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