The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top CopywritersISBN: 978-0-470-05124-5
Paperback
368 pages
December 2006
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- Adweek endorsed.
- Starting at the very beginning of the process, the book shows students how to get prepared to write on a product before moving on to the act of writing itself.
- Students will learn how to use various elements like type style, sentence length, and comprehension to best effect, as well as employ the psychological triggers that influence and persuade people to buy.
- Other topics covered include press releases, brochure copy, and copywriting for the Internet.
Related Titles
Advertising
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