The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

Joe Plummer, Stephen D. Rappaport, Taddy Hall, Robert Barocci

ISBN: 978-0-470-05105-4

Hardcover

320 pages

April 2007

List Price:	US $38.00
Government Price:	US $19.38
Enter Quantity: Buy

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (0470051051) cover image

This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

< >

Joe Plummer, PhD, is the Chief Research Officer at The Advertising Research Foundation and recipient of the 2006 Distinguished Marketer Award from the Academy of Marketing Science. He was previously executive vice president for McCann-Erickson WorldGroup.

Steve Rappaport is the Director of Knowledge Solutions at The Advertising Research Foundation.

Taddy Hall is the Chief Strategy Officer at The Advertising Research Foundation and a well-known authority in the fields of innovation and strategy.

Robert Barocci is the President/CEO of The Advertising Research Foundation. He was previously president of Leo Burnett International.