Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

ISBN: 978-0-470-04392-9

Paperback

211 pages

December 2006

List Price:	US $30.00
Government Price:	US $15.30
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Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them (047004392X) cover image

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Students will learn how and why: A stolen Yoo-Hoo truck became a promotional and media relations coup; RegisterFree.com's "Free Hour" promotion was so successful it virtually shut down Internet access on the East Coast for nine hours; More than 100 CEOs, dot.com workers, and media figures jumped out of a plane in the name of brand visibility ; A small yarn shop in upstate New York caught on with hip city dwellers interested in eating their sweaters.
Shankman looks at these and many more case studies and provides the historical background and follow-up needed to fully gauge their success.
Can We Do That?! explores the tactics and stunts that work, and shows you students to apply them to a business without busting the budget.