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Textbook
Rethinking Marketing: Developing a New Understanding of MarketsISBN: 978-0-470-02147-7
Hardcover
294 pages
June 2005, ©2004
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Hakan Hakansson is the NEMI professor of International Management
at the Norwegian School of Management, BI. He is also one of the
founder members of the international IMP Group. Publications
include a number of articles in international journals as well as a
number of books.
Debbie Harrison is an Associate Professor in the Department of Strategy and Logistics at the Norwegian School of Management BI. She has published articles in the Journal of Business Research, Technology Analysis and Strategic Management, and the Journal of Management Studies in the areas of network change, path dependence and relationship dissolution.
Alexandra Waluszewski is Associate Professor at the Department for Business Studies and the STS Centre, Uppsala University. She has published several studies within both the IMP and STS research traditions and is also a free-lance writer.
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Strategic Marketing
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