Converting Customer Value: From Retention to ProfitISBN: 978-0-470-01634-3
Hardcover
416 pages
November 2005
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"...reminds
marketers of the vital link between customer relationships and
profitability ... shows how companies can effectively implement the
changes needed." (The Marketer, March 2006)
"...a worthy read..." (Quality world, May 2006)
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