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An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium

Andrew Ingram, Mark Barber
ISBN: 978-0-470-01292-5
Hardcover
168 pages
May 2005
List Price: US $71.00
Government Price: US $45.44
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An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium (0470012927) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

“…a must-read…the perfect source of advice and inspiration for any client, creative or media agency wanting to deliver more effective communications through radio.” (Media Week, 28 June 2005)

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