The Employer Brand: Bringing the Best of Brand Management to People at WorkISBN: 978-0-470-01273-4
Hardcover
232 pages
November 2005
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Levels of 'employer brand awareness' are rising fast across Europe,
North America and Asia-Pacific, as leading companies realise that
skilled, motivated employees are as vital to their commercial
success as profitable customers and apply the principles of
branding to their own organization. Starting with a review of the
pressures which have generated current interest in employer
branding, this definitive book goes on to look at the historical
roots of brand management and the practical steps necessary to
achieve employer brand management success - including the business
case, research, positioning, implementation, management and
measurement. Case studies of big-name employer brand stories
include Tesco, Wal-Mart, British Airways and Prêt a Manger.