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Beyond Traditional Marketing: Innovations in Marketing Practice

Kamran Kashani, Jean-Pierre Jeannet, Jacques Horovitz, Sean Meehan, Adrian Ryans, Dominique Turpin, John Walsh
ISBN: 978-0-470-01146-1
Paperback
250 pages
May 2005
List Price: US $71.00
Government Price: US $45.44
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Beyond Traditional Marketing: Innovations in Marketing Practice (0470011467) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Introduces critical new marketing topics that can have a crucial effect on company?s performance, but have to date have been ignored by mainstream marketing literature.

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