Wiley.com
Print this page Share
Textbook

Beyond Traditional Marketing: Innovations in Marketing Practice

Kamran Kashani, Jean-Pierre Jeannet, Jacques Horovitz, Sean Meehan, Adrian Ryans, Dominique Turpin, John Walsh
ISBN: 978-0-470-01146-1
Paperback
250 pages
April 2005, ©2005
List Price: US $55.00
Government Price: US $45.44
Enter Quantity:   Buy
Beyond Traditional Marketing: Innovations in Marketing Practice (0470011467) cover image
Other Available Formats: E-book

Introduces critical new marketing topics that can have a crucial effect on company?s performance, but have to date have been ignored by mainstream marketing literature.

Related Titles

More By These Authors

Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation
Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals
Global Account Management: Creating Value
Winning Market Leadership: Strategic Market Planning for Technology-Driven Businesses

General Marketing & Sales

The Employer Brand: Bringing the Best of Brand Management to People at Work
by Simon Barrow, Richard Mosley
Brands Laid Bare: Using Market Research for Evidence-Based Brand Management
Statistical Matching: Theory and Practice
by Marcello D'Orazio, Marco Di Zio, Mauro Scanu
From Products to Services: Insight and Experience from Companies Which Have Embraced the Service Economy
by Laurie Young
Brand Vision: How to Energize Your Team to Drive Business Growth
by David Taylor
Back to Top