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Brand New

Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models (0470643595) cover image

Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown
ISBN: 978-0-470-64359-4
Hardcover
240 pages
May 2011
List Price: US $33.00
Government Price: US $16.82
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This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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