Katie Delahaye Paine (Berlin, NH) is the publisher of the first blog and the newsletter for marketing professionals dedicated entirely to measurement and accountability:  "KDPaine's Measurement Blog", and The Measurement Standard. For the past two decades, Paine has been a leading measurement consultant to marketers and communications professionals.  She works with some of the world's most admired companies including Facebook, Southwest Airlines, Raytheon, and Allstate.