Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
ISBN: 978-0-470-92010-7
Hardcover
272 pages
March 2011
| List Price: | US $27.95 |
| Government Price: | US $14.25 |
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Publicity Contact
- Publicist 1: Heather Condon
- Title: Publicist
- Email: [email protected]
- Phone: (201) 748-6017
Katie Delahaye Paine (Berlin, NH) is the publisher of the first blog and the newsletter for marketing professionals dedicated entirely to measurement and accountability: "KDPaine's Measurement Blog", and The Measurement Standard. For the past two decades, Paine has been a leading measurement consultant to marketers and communications professionals. She works with some of the world's most admired companies including Facebook, Southwest Airlines, Raytheon, and Allstate.
