Listen First!: Turning Social Media Conversations Into Business Advantage

Small and large companies often ask the following questions: What is listening to social media, How is it used, How is it done, and Where is it headed? Companies need to understand online listening in order to run more efficiently. Stephen Rappaport (New York, NY) of the Advertising Research Foundation leads the Digital Media and New Consumer councils, and lectures at leading business schools including Columbia and NYU. Rappaport studies the research behind social media listening. His latest book, Listen First!: Turning Social Media Conversations Into Business Advantage (April 2011).