Wiley.com

Listen First!: Turning Social Media Conversations Into Business Advantage

Listen First!: Turning Social Media Conversations Into Business Advantage (0470935510) cover image

Listen First!: Turning Social Media Conversations Into Business Advantage

ISBN: 978-0-470-93551-4
Hardcover
320 pages
April 2011
List Price: US $24.95
Government Price: US $12.72
Enter Quantity:   Buy
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
Learn more about this book
  • Press Release
  • Author Information
  • Related Websites

Stephen Rappaport (www.thearf.org; New York, NY) is the lead author of The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation.  At ARF, Steve leads the Digital Media and New Consumer councils and speaks at industry conferences, lectures at leading business schools like Columbia and NYU and publishes in academic journals and the trade press.

The Advertising Research Foundation, founded in 1936, is the preeminent professional organization distributing research to guide decision-making in advertising, marketing, and media.  The ARF's combined membership represents more than 325 national advertisers, advertising agencies, research firms, media companies, and educational institutions.