Stephen Rappaport (www.thearf.org; New York, NY) is the lead author of The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation.  At ARF, Steve leads the Digital Media and New Consumer councils and speaks at industry conferences, lectures at leading business schools like Columbia and NYU and publishes in academic journals and the trade press.

The Advertising Research Foundation, founded in 1936, is the preeminent professional organization distributing research to guide decision-making in advertising, marketing, and media.  The ARF's combined membership represents more than 325 national advertisers, advertising agencies, research firms, media companies, and educational institutions.