Everywhere: Comprehensive Digital Business Strategy for the Social Media Era
Everywhere: Comprehensive Digital Business Strategy for the Social Media EraISBN: 978-0-470-65170-4
Hardcover
272 pages
March 2011
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For the past 30 years Larry Weber has advised hundreds of companies across many industries, helping them navigate a wide spectrum of business challenges and communications opportunities. Most recently, he founded W2 Group, a group of digitally driven marketing services companies that includes Digital Influence Group (digital marketing), Racepoint Group (public relations) Two Martinis (branding), Ringleader Digital (mobile) and A2aMedia (outdoor/display). Previously, Weber founded the world’s largest public relations agency, Weber Shandwick, and made numerous investments and acquisitions in a variety of marketing services companies as chairman of the Advanced Marketing Services unit of the Interpublic Group of Companies. A passionate advocate of innovation and technology, Weber co-founded and is chairman of the Massachusetts Innovation and Technology Exchange (MITX) and is a member of the Executive Committee of the Council on Competitiveness.
About Digital Influence Group
Based in Waltham, Mass., Digital Influence Group, a W2 Group company, is a digital marketing agency that helps companies leverage the power of social media to generate business results: sell products and services, build customer relationships and connect with key stakeholders. For more information, go to www.digitalinfluencegroup.com.