Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

For the past 30 years Larry Weber has advised hundreds of companies across many industries, helping them navigate a wide spectrum of business challenges and communications opportunities.  Most recently, he founded W2 Group, a group of digitally driven marketing services companies that includes Digital Influence Group (digital marketing), Racepoint Group (public relations) Two Martinis (branding), Ringleader Digital (mobile) and A2aMedia (outdoor/display).  Previously, Weber founded the world’s largest public relations agency, Weber Shandwick, and made numerous investments and acquisitions in a variety of marketing services companies as chairman of the Advanced Marketing Services unit of the Interpublic Group of Companies.  A passionate advocate of innovation and technology, Weber co-founded and is chairman of the Massachusetts Innovation and Technology Exchange (MITX) and is a member of the Executive Committee of the Council on Competitiveness.

About Digital Influence Group

Based in Waltham, Mass., Digital Influence Group, a W2 Group company, is a digital marketing agency that helps companies leverage the power of social media to generate business results: sell products and services, build customer relationships and connect with key stakeholders.  For more information, go to www.digitalinfluencegroup.com.