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Brand Relevance: Making Competitors Irrelevant

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Textbook

Brand Relevance: Making Competitors Irrelevant

David A. Aaker
ISBN: 978-0-470-61358-0
Hardcover
400 pages
January 2011, ©2011, Jossey-Bass
List Price: US $32.95
Government Price: US $16.80
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David Aaker has been featured on the following:

1/13 - Interview, CNBC's "The Insana Quotient"

1/13 - Personal Branding Blog

1/18 - KKZZ AM 1400 - Positive Talk Radio

1/26 - Interview, Dr. Alvin Augustus Jones