Textbook
Brand Relevance: Making Competitors Irrelevant
ISBN: 978-0-470-61358-0
Hardcover
400 pages
January 2011, ©2011, Jossey-Bass
| List Price: | US $32.95 |
| Government Price: | US $16.80 |
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
Learn more about this book
David Aaker has been featured on the following:
1/13 - Interview, CNBC's "The Insana Quotient"
1/13 - Personal Branding Blog
1/18 - KKZZ AM 1400 - Positive Talk Radio
1/26 - Interview, Dr. Alvin Augustus Jones
