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The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle (0470826479) cover image

The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle

ISBN: 978-0-470-82647-8
Hardcover
250 pages
March 2011
List Price: US $37.95
Government Price: US $24.28
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Joseph Baladi was raised in South America and educated in Australia. His working career-which which has included postings to New York City, Mexico City, Tokyo, and Singapore-has given him a unique perspective on human values, consumer behavior and the valuable role that brands and branding play in building an organization. During the course of his career, Joseph has provided brand-building advice to leading global companies including Procter & Gamble, Mars, and Coca-Cola. Presently based in Asia, he is considered a leading voice for and an advocate of emerging great Asian brands. He is a prolific writer and a popular speaker at major business and branding forums around the world.