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Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests (0470562234) cover image

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Gabe Zichermann, Joselin Linder
ISBN: 978-0-470-56223-9
Hardcover
240 pages
March 2010
List Price: US $24.95
Government Price: US $12.72
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Gabe Zichermann is the father of the Funware theory and CEO of beamME—the world’s most popular mobile networking platform for professionals. He is a twelve-year game-industry veteran with key media experience at CMP and as an entrepreneur, helping to launch and guide Trymedia Systems from start to sale as the first successful online game DRM and distribution company. Gabe is a frequent speaker, author and blogger.

Joselin Linder is a pop culture writer, filmmaker, and entrepreneur.