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The Executive's Guide to Enterprise Social Media Strategy

The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business (0470886021) cover image

The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business

ISBN: 978-0-470-88602-1
Hardcover
224 pages
February 2011
List Price: US $45.00
Government Price: US $22.95
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December 16, 2011

The Executive's Guide to Enterprise Social Media Strategy

Author David B. Thomas explains the landscape of social media for corporations, and how they can best strategize their efforts.