The Executive's Guide to Enterprise Social Media Strategy
 The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your BusinessISBN: 978-0-470-88602-1
Hardcover
224 pages
February 2011
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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DAVID B. THOMAS is Executive Director at New Marketing Labs, a new media marketing agency. Before joining NML, he was social media manager at SAS, where he led the company's global social media strategy. A marketer and communicator with more than twenty years' experience, Dave blogs at dbthomas.com.
MIKE BARLOW is an award-winning journalist and author. He is Managing Partner at Cumulus Partners (cumuluspartners.com), a marketing communications strategy consulting firm specializing in original content development and content-based marketing.
