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Textbook
PR Strategy and Application: Managing InfluenceISBN: 978-1-4051-4408-7
Paperback
368 pages
August 2009, ©2009, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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“Forward thinking, innovative, comprehensive, concise and
relevant cases--and clearly written. A top choice for a Principles
or Campaign Strategy class.”
Robert L. Heath, Professor Emeritus, University of Houston
Robert L. Heath, Professor Emeritus, University of Houston
“Coombs and Holladay provide an excellent interpretation
of public relations’ functional areas from a strategic public
relations point of view.”
Don W. Stacks, University of Miami
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