The Blackwell Encyclopedia of Management, Volume 9, Marketing, 2nd EditionISBN: 978-1-4051-0254-4
Hardcover
416 pages
June 2006, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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This second edition of the The Blackwell Encyclopedia of
Marketing has been revised and updated, with new content on
aspects of cross cultural marketing, research in marketing
methodologies, societal marketing and marketing strategy. The
implications of developments in information and communications
technologies are assessed while retailing has been extensively
revised to embrace contemporary trends.
- Features over 250 entries
- Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy
- Assesses the implications of developments in new information and communications technologies
- Contains extensive revisions to the section on retailing to embrace contemporary trends
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