Designing and Constructing Instruments for Social Research and EvaluationISBN: 978-0-7879-8784-8
Paperback
412 pages
August 2007, Jossey-Bass
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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* Presents a step-by-step approach to instrument design for social
sciences research, from theory to design and construction of
instruments (i.e. surveys, polls, customer satisfaction forms,
ratings, checklists)
* Provides a thorough review of the research process from start to finish
* Addresses the rapidly evolving area of online and email surveys and the use of incentives and other methods to increase response rate
* Offers the most current methods on scale construction and assessment of the construct validity of an instrument
* Features chapter exercises and case examples that illustrate the essential criteria for each of the steps