Transcultural Management: A New Approach for Global Organizations

A framework for transforming business cultural clashes intocultural synergy.

As the global economy continues to expand, the need forcross-cultural understanding is a key component to businesssuccess. In the U.S. and Japan alone, more than two millionbusiness people are directly involved in cross-cultural businesssituations.

Atsushi Funakawa, a native of Japan who has studied and workedextensively in both the U.S. and Japan, outlines his innovativemodel for managing people across cultures. This comprehensive guideshows how the two cultures have very different ways ofcommunicating that often lead to conflicts in which each blames theother for problems. Funakawa's framework ?Intercultural BusinessManagement? has proven to be effective for transcAnding differencesand breaking down communication barriers to form a constructivedialogue across cultures. By applying this revolutionary model,companies can remake themselves into truly geocentricorganizations.