Marketing Ethics

“Even readers who may disagree with Brenkert's conclusions … will learn to apply worthwhile analytical methods for balancing ethical and other business considerations. Highly recommended.” (Choice Reviews, October 2008)

"In his Marketing Ethics, George Brenkert addresses significant moral issues and dilemmas in marketing using the moral concepts of freedom, integrity, justice, privacy, and welfare. It is carefully argued and comprehensive in scope. This is a genuine contribution."
–Norman Bowie, University of Minnesota

“This book is the new one-stop shop for those interested in any aspect of marketing ethics. It is written in the best tradition of applied ethics: practically written and theoretically well-founded.”
–Ronald Jeurissen, Nyenrode Business Universiteit, the Netherlands