Beyond the Numbers: How Leading Companies Measure and Drive Success

Partial table of contents:

A Call to Action for Finance.

THE NEW METRICS: MEASURING THE VALUE-CREATING POTENTIAL.

Cash-Flow Metrics at National Semiconductor.

New Metrics at FMC and R.R.

Donnelley.

APPROACHES TO FINANCE FOR THE 90S AND BEYOND.

Planning, Decision Making and Developing People at General Electric.

Risk Management as Seen From Stanford Business School.

Purchasing as a Profit Center at Aetna.

Financials at MGM/UA.

SPECIAL PERSPECTIVES.

When the Red Ink Flows--Staving Off Bankruptcy.

START-UPS AND THE "VIRTUAL CORPORATION." Financials for a Start-Up.

The World of the "Virtual Corporation." AFTERWORD.

Shaping Your Career.

What Makes a Great CFO.

Glossary.

Notes.

Index.