Rational Choice and Judgment: Decision Analysis for the Decider

"...the most thorough and accessible treatment of decision analysis that I am familiar with...a comprehensive toolkit that will be useful to anyone who seeks further practice in using the technology." (PscyCRITIQUES, July 19, 2006)

"…a well-written textbook aimed at helping students make better personal and professional decisions…the techniques in the book are worthy of study." (MAA Reviews, April 8, 2006)

"...the book presents an insight on the practical application of decision analysis in the private and public sector." (EADM Bulletin, Autumn 2005)

"...an excellent resource for any organization or as a textbook for decision-making courses in a variety of fields, including public policy, business management, and systems engineering." (SirReadaLot.org)

"This book will be particularly useful to people who must make complex decisions for their organizations. It is very clearly written and well-organized. General readers will find it interesting and accessible."
—Robert Pirie, Former Under Secretary of the Navy and Assistant Secretary of Defense

"In the 40 years since we worked together on the beginnings of decision analysis at Harvard Business School, Brown has adapted it to the practical needs of real deciders and become a uniquely successful decision aider to top executives.  He has distilled this experience here for real-world deciders with unmatched authority, clarity and candor."
—Andrew Kahr, business strategist, described as one of the "great visionaries" of the financial world (by Joseph Nocera, A Piece of the Action)

"This is a lively, readable, yet intellectually honest introduction to decision analysis by one of the field's leaders.  While it does not review the scholarly literature, it is informed by that literature.  The exercises and examples seem excellent because they are realistic (or humorous, or both). The coverage is thorough, practical and well-written."
—Jonathan Baron, author of Thinking and Deciding