How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers

ISBN: 978-0-470-87900-9

Hardcover

240 pages

March 2011

List Price:	US $24.95
Government Price:	US $12.72
Enter Quantity: Buy

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KELLY MCDONALD is the president of McDonald Marketing, which Advertising Age named one of the top ad agencies in the United States across all disciplinesin 2009. She worked in top positions for global ad agencies before starting her own marketing company in 2002. Her agency's clients include Toyota, Sherwin-Williams, Miller Coors, Harley-Davidson, and State Farm Insurance.

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