Business Model Generation: A Handbook for Visionaries, Game Changers, and ChallengersISBN: 978-0-470-87641-1
Paperback
288 pages
July 2010
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1 Canvas
Definition of a Business Model 14
The 9 Building Blocks 16
The Business Model Canvas 44
2 Patterns
Unbundling Business Models 56
The Long Tail 66
Multi-Sided Platforms 76
FREE as a Business Model 88
Open Business Models 108
3 Design
Customer Insights 126
Ideation 134
Visual Thinking 146
Prototyping 160
Storytelling 170
Scenarios 180
4 Strategy
Business Model Environment 200
Evaluating Business Models 212
Business Model Perspective on Blue Ocean Strategy 226
Managing Multiple Business Models 232
5 Process
Business Model Design Process 244
Outlook
Outlook 262
Afterword
Where did this book come from? 274
References 276
Related Titles
General & Introductory Business & Management
Read an Excerpt
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